Always Do
✓Use brand colors (red, gold, black) on all graphics
✓Tag athletes (with permission) to boost reach
✓Show real training — authentic content outperforms polished ads
✓End every post with a call to action or question
✓Include a booking link in every bio
✓Celebrate athlete wins publicly — it builds community
✓Post consistently — even one drill tip keeps you visible
Never Do
✗Post blurry or dark footage — quality matters for credibility
✗Use off-brand colors or random fonts on graphics
✗Go more than 3 days without posting
✗Post only promotional content — mix in education and personality
✗Respond to negativity publicly — handle it in DMs
✗Use generic hashtags with millions of posts — too much noise
✗Post athlete content without parental consent for minors
Brand Hashtags — Use On Every Post
#SappsOLineAcademy
#OLineAcademy
#CoachSapp
#TheGrindIsUndefeated
#TimeIsNotOurFriend
#OffensiveLine
#OLineDominance
#FootballTraining
#LinemenLife
#EliteCoaching
#BuiltInTheTrenches
#YouthFootball
